Largo.ai, an innovative AI solutions provider backed by Sylvester Stallone, has made headlines with its acquisition of QuMind, a London-based market research firm. This strategic partnership aims to revolutionize the landscape of AI-driven market insights and enhance decision-making processes for marketers.
Exclusive Acquisition: Largo.ai Expands with QuMind
EXCLUSIVE: Largo.ai, the AI-driven solutions provider for the film, TV, and advertising industries, backed by Sylvester Stallone, has acquired London-based market research technology and consultancy firm QuMind.
Enhancing Market Insights with AI
The deal will integrate Largo.ai’s patented Simulated Audience technology, an AI version of traditional audience focus groups boasting a 90% accuracy rate, with QuMind’s market insight platform and extensive sector expertise. This strategic move aims to empower marketers to optimize decision-making speed, reduce costs, and refine campaigns and product launches for maximum return on investment.
Expanding Presence in the Advertising Sector
Largo.ai currently collaborates with over 600 companies, including several Hollywood studios and major agencies. According to the company, acquiring QuMind is part of its ambitious growth strategy within the advertising and marketing vertical, establishing a new presence in London.
Revolutionizing Audience Analysis
With Largo.ai’s Simulated Audience technology, the unique value lies in creating digital twins through a patented questionnaire, producing higher quality profiles than those generated by synthetic data methods. These authentic, data-driven profiles facilitate the evaluation of new ideas’ potential impact, including predicting emotional responses, assessing likeability, estimating purchase intent, and obtaining qualitative feedback through one-on-one interactions with twins.
Setting New Industry Standards
Unlike other AI tools that depend on synthetic personas, Largo.ai aims to establish a new industry standard for precision and realism. With thousands of digital twins available per country across more than 20 global markets, the platform allows UK-based marketers to gain reliable, localized insights from a Japanese audience in under an hour, combining both qualitative and quantitative feedback.
Commitment to Data Accuracy
All profiles are refreshed annually to ensure ongoing accuracy.
Vision for AI-Assisted Market Insights
“We’re excited to join forces with QuMind, who share our vision for redefining the future of AI-assisted market insights,” said Largo.ai CEO and co-founder Sami Arpa. “As an early pioneer in AI-powered analytics, QuMind aligns perfectly with our mission to enhance, not replace, human creativity and expertise. AI is a powerful tool to augment decision-making, accelerate innovation, and unlock deeper audience understanding.”
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Combining Forces for Smarter Marketing
“By merging Largo.ai’s cutting-edge technology with QuMind’s deep industry knowledge, we’re not just moving faster; we’re thinking smarter and connecting more meaningfully with consumers. Together, we aim to push boundaries while respecting the creative contributions that make advertising content magical,” he added.
Addressing Data Quality Challenges
QuMind CEO and founder Mark Ursell stated, “We’re thrilled to team up with Largo to advance AI-assisted market insights and deliver next-level AI-driven data that clients can trust. The increased use of synthetic data has raised serious concerns about data provenance and quality—issues the marketing insights industry has yet to fully resolve. Largo’s approach of using a patented ‘walled garden’ dataset generated via a questionnaire directly addresses these challenges, marking a pivotal moment for the marketing insights sector.”
Launch of Brands Suite
Largo.ai’s acquisition of QuMind builds on the launch of its Brands Suite, a platform designed to assist brands and advertising agencies in testing campaigns, concepts, and products, streamlining the creative development process. The company recently announced the closure of its Series A financing round and secured Sylvester Stallone as a strategic partner and investor.
Innovation Hub at EPFL
Founded in 2020 in collaboration with the Swiss university Ecole Polytechnique Fédérale in Lausanne (EPFL), Largo.ai is headquartered at the EPFL Innovation Park in Lausanne, an ecosystem for startups and companies.
