Virtual Stage Lab is changing the landscape of theater streaming, creating a unique platform for creatives and investors to engage with new productions.
Virtual Stage Lab: Revolutionizing Theater Streaming
EXCLUSIVE: Streaming theater productions has been a staple for years, especially during the pandemic, keeping the medium alive.
A New Initiative for Theater and Film
Virtual Stage Lab (VSL) aims to transcend mere video views and social media popularity. It serves as a digital hub for investors, creatives, and theater enthusiasts, offering an affordable alternative to traditional readings. The cumbersome logistics of conventional readings have often been described as “29-hour zombie walks” by one of VSL’s co-founders.
Meet the Founders
The founders of VSL include Tony nominee Paul Gordon (Jane Eyre), Broadway bookwriter David Goldsmith (Motown The Musical), and performer-producer Melody Munitz, whose credits include the national tour of The Addams Family.
Benefits of the New Approach
VSL not only eliminates costs and logistical challenges but also brings a SAG-approved contract for performers along with a free website. Goldsmith emphasizes the potential of using modern technology to create developmental and promotional tools that attract investors and producers.
Current Portfolio
VSL currently features five productions, including Ribbit, recently acquired by Uproar Theatricals; My Improbable Sister, starring Tony nominee Jasmine Amy Rogers; the pandemic-inspired Five Women At An Airport; and the immersive collection Grief Dialogues. These productions are accessible on YouTube, Instagram, and TikTok.
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Democratizing Theater
Gordon, who experimented with streaming a decade ago, believes in the demand for a more democratized theater experience. He states, “We’ve solved a problem that the industry didn’t even know needed to be solved.” Streaming creates digital assets that can elevate shows from humble beginnings to Broadway successes.
Importance of Content
Munitz adds, “In today’s age, having content is crucial,” whether for fans or producers looking to support new musicals.
Impact of Covid on the Theater Industry
The devastation caused by Covid, which shut down the theater industry for a year, inspired the creation of VSL. The founders aimed to rise above a broken industry and a saturated content landscape.
Future of Theatrical Storytelling
Broadway veteran Alexandra Silber, who directed Five Women At An Airport, found working with VSL enlightening. She believes this approach nurtures, uplifts, and democratizes theatrical storytelling.
