In a groundbreaking move for the eSports industry, Mirage Digital has partnered with Team Liquid to launch the first-ever 24/7 Esports FAST Channel, set to revolutionize how fans engage with competitive gaming.
Mirage Digital and Team Liquid Unite for a 24/7 Esports FAST Channel
EXCLUSIVE: Next-gen studio Mirage Digital is partnering with global eSports organization Team Liquid to launch the first-ever 24/7 eSports FAST Channel.
Launch Details
Launching on July 22 across leading OTT platforms including Roku, this initiative will spotlight Team Liquid’s upcoming “Race to World First” World of Warcraft event, set to debut in late August exclusively on Roku.
Unprecedented Access for Fans
For the first time, fans will enjoy continuous access to championship eSports coverage outside traditional platforms like Twitch, featuring in-depth tournament broadcasts, exclusive behind-the-scenes content, daily highlights, and real-time strategy insights.
About Team Liquid
With over 35 million social media followers, more than 100 championship titles, and over 120 players and content creators worldwide, Team Liquid stands as one of the largest eSports teams globally.
Innovative Monetization Model
Mirage has developed a new content monetization model for creators and enterprising entities, unlocking previously untapped non-traditional revenue streams.
Significance of the Launch
“This launch marks a huge moment not just for Team Liquid, but for the future of all eSports and creator content,” said Griffin Haddrill, Founder of Mirage Digital.
“We’re unlocking a format that merges always-on content with world-class competitive play, giving fans a reason to tune in every hour of every day. This is a monumental moment for both television networks and eSports to recognize the boundaries they are breaking.”
Race to World First Event
Team Liquid will bring its world-renowned Race to World First event to new audiences with a livestream on The Roku Channel in late August. This event draws millions of global viewers eager to watch elite teams battle for supremacy in World of Warcraft, one of the world’s most popular MMORPGs.
See More ...
Collaboration Goals
“This collaboration is the result of our mission to re-imagine where and how gaming and creator content lives,” said Robin Bigge, Co-CEO of Mirage Digital. “All parties saw an opportunity to take one of the most anticipated eSports events of the year and expand its reach to new audiences through OTT and FAST distribution. This is about creating long-term value for teams, fans, and platforms alike—and Race to World First is just the beginning.”
Historic Evolution in Broadcasting
Claire Hungate, President & COO of Team Liquid, described the initiative as “a historic evolution” for the way eSports are broadcast. “We’ve built a legacy on competitive excellence, and this partnership lets us showcase the heart, hustle, and humanity of our players in a way we’ve never done before—24/7, across every screen.”
First FAST Channel Programming
This moment also marks the first time Team Liquid has programmed content specifically for a FAST Channel, highlighting the maturation and crossover appeal of eSports for general audiences.
Future of Competitive Gaming
“This moment represents a turning point in how competitive gaming is consumed,” said John Littell, CEO of Mirage Digital. “We’re not just broadcasting a tournament – we’re building a 24/7 experience that blends storytelling, access, and gameplay into one seamless format. Partnering with Team Liquid allows us to push the industry forward and set a new standard for how eSports lives across platforms.”
About Team Liquid
Founded in 2000, Team Liquid is a global eSports powerhouse operating in over 15 titles, including League of Legends, Counter-Strike 2, Dota 2, VALORANT, and Rainbow Six. It is headquartered in Utrecht with major training facilities in the U.S. and Brazil.
