In a recent press briefing, ITV’s head of content, Kevin Lygo, addressed the complexities surrounding historic misconduct complaints and the network’s ongoing commitment to improving its duty of care.
ITV Content Boss Discusses Challenges of Addressing Historic Misconduct Complaints
In the wake of the MasterChef scandal, the head of content at ITV, Kevin Lygo, has highlighted the challenges associated with managing “historic” misconduct complaints.
Timely Complaints Are Crucial
During a press briefing for ITV’s half-year results, Lygo responded to a question from Deadline, stating, “It’s much better for everyone if when people have a complaint they do it as soon as they feel they can.” He emphasized the difficulties of addressing complaints that are historic, noting, “Some complaints are historic and it becomes very difficult to come to a conclusion when people can’t remember what happened or someone else has a different view.” He encouraged anyone feeling belittled or troubled to raise a complaint promptly, allowing ITV to address it swiftly.
Impact of the MasterChef Scandal
Lygo’s comments come in light of the MasterChef scandal, which resulted in the dismissal of lead presenters Gregg Wallace and John Torode following a report from the show’s producer, Banijay. Most of the 45 substantiated allegations against Wallace were said to have occurred years ago. Torode, who has denied the allegations of racial language against him, remains with ITV, hosting John and Lisa’s Weekend Kitchen. Both presenters have issued apologies.
ITV’s Approach to Complaints
Lygo stated that ITV’s principle is to “sort it immediately, and sort it out ourselves, not necessarily in the public glare.” He outlined improvements in ITV’s duty of care over the years, mentioning strict guidelines and a charter for on-screen talent. ITV has established a complaints handling unit for serious complaints and convenes a duty of care board monthly to discuss these matters.
Financial Performance and Future Plans
Joined by ITV CEO Carolyn McCall, Lygo presented half-year results showing a 30% drop in profits, attributed to a stronger performance in 2024 during the men’s Euros soccer tournament. ITV Studios profits also fell by 20%, although the studio’s turnover in the U.S. rose by 37% due to successful shows like The Better Sister and Love Island USA.
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Integration of AI in Production
During the results call, McCall discussed the integration of AI into ITV’s operations, particularly in the production of Love Island. A smart editing assistant tool has doubled the output of senior editors. Despite previous layoffs, McCall assured that AI is not intended to replace jobs but rather enhance creativity.
Future Partnerships
ITV has recently entered a landmark show-swapping deal with Disney and McCall expressed interest in pursuing more such partnerships, emphasizing the importance of evaluating potential collaborations based on their reach and monetization potential.
