Disney has announced a strategic partnership with Atresmedia, enhancing its content offerings in Spain with over 300 hours of Spanish programming annually.
Disney Partners with Atresmedia for Content Sharing
Disney has continued its strategy of teaming with European broadcasters through a deal with Spanish network Atresmedia.
Major Integration of Streaming and Broadcasting
Through an agreement billed as “the first major integration between a global streaming platform and Spain‘s leading broadcaster,” Disney+ will carry more than 300 hours of Spanish-produced Atresmedia programming annually in a branded section.
Access to Popular Spanish Shows
Starting this month, Disney+ subscribers in Spain will be able to access shows such as La Voz, Tu Cara Me Suena, Vis a Vis, and Mar Afuera. Content will be regularly updated, according to the companies.
Previous Agreements in Europe
This comes after Disney struck similar carriage agreements in the UK, with commercial network ITV, and Germany, with public broadcaster ZDF. There have been various similar streamer-broadcaster partnerships struck in 2025, with Netflix’s agreement to carry the live channels and on-demand content from France’s TF1 starting 2026 arguably the most eye-catching.
CEO Comments on the Agreement
“This pioneering and unprecedented agreement with Disney+, one of the largest international streaming platforms, consolidates the leadership of Atresmedia and atresplayer, reaffirming the success of their innovative content strategy,” said Atresmedia CEO Javier Bardají. “It allows us to expand the reach of our productions, promoting Spanish talent and culture. Disney and Atresmedia share the quality and ambition of their content, as well as the care of their brands. It was only logical that we would meet.”
Co-Exclusive Rights and Premieres
The agreement will see Disney+ gaining co-exclusive rights to a number of Atresmedia productions. Atresplayer original Mar Afuera will premiere on September 14, with others such as La Voz and Tu Cara Me Suena following, and Antena 3 linear shows such as La Encrucijada and Sueños de Libertad will be offered, along with legacy titles such as Vis a Vis, Física o Química, and Aquí No Hay Quien Viva.
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Release Schedule for SVOD Originals
We hear the SVOD originals will be released day-and-date, while the likes of La Voz, Spain’s version of The Voice, made available on Disney+ one day after their linear broadcasts. Some long-running novelas will be made available on Disney+ either next day or within a month of airing on Atresmedia’s free-to-air channels.
Strengthening Atresmedia’s Position
“This commitment has been part of our model and philosophy for decades and has allowed us to achieve international successes such as Gran Hotel, La Casa de Papel, Velvet, El Tiempo Entre Costuras, Vis a Vis, Veneno, Alba, or Entre Tierras, which have left their mark and paved the way for the rest of the sector,” said Bardají. That is why this alliance also strengthens Atresmedia as the engine and benchmark of our industry and confirms atresplayer as the leading Spanish platform and local hero in our country, with a trajectory of continuous growth.
Disney’s Commitment to Local Content
Karl Holmes, General Manager for Disney+, EMEA added: “Atresmedia consistently delivers popular, must-watch Spanish content including some of the country’s finest original productions. Adding hundreds of hours of Atresmedia shows to stream on Disney+ is great news for our customers in Spain. This deal also reflects our broader commitment to supporting local broadcasters across Europe, including our recent collaboration in the UK with ITVX and ZDF in Germany.
“We’re focused on bringing the very best, local stories to our customers, alongside our extraordinary slate of original Disney+ series such as recent hit Ladrones: La Tiara de Santa Agueda and global hit movies and shows like Lilo & Stitch and FX’s The Bear.
