Plan B, the renowned production company founded by Brad Pitt, has made a significant move by launching its European subsidiary, signaling its commitment to expanding its footprint in the international film and television landscape.
Plan B Expands to Europe with New Subsidiary
Plan B, the production company founded by Brad Pitt, Dede Gardner, and Jeremy Kleiner, has officially launched its European subsidiary.
Leadership Under Ed Macdonald
Based in London, Plan B Europe will be led by Ed Macdonald, the executive known for his work on the acclaimed Netflix series Baby Reindeer.
Focus on Premium Content
The new office aims to enhance the production of premium-tier series in the UK and across Europe. Plan B’s international television projects have included co-producing Netflix’s hit drama Adolescence, featuring Stephen Graham.
Integration with Mediawan
Since 2022, Plan B has been part of the France-based Mediawan. The launch of the European base is described as a significant step in integrating Pitt, Gardner, and Kleiner’s company into its parent organization.
Commitment to Creative Partnerships
The leadership expressed that this move showcases the international ambitions of both Plan B and Mediawan, emphasizing their commitment to accelerating co-productions and finding innovative financing solutions. The UK serves as a vital link between American and European film and television industries.
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Statements from Leadership
In a joint statement, Pitt, Gardner, and Kleiner expressed their excitement about expanding Plan B’s presence in Europe and deepening their commitment to premium television. They look forward to captivating global audiences with new series.
Opportunities for Growth
Pierre-Antoine Capton, CEO of Mediawan Group, highlighted the launch of Plan B Europe as a key milestone in their growth strategy, reinforcing the European focus of the Mediawan group.
Ed Macdonald’s Vision
Macdonald shared his enthusiasm for joining Plan B, praising the company’s commitment to storytelling and expressing eagerness to build upon its legacy while creating high-quality television.
