Cosm is set to revolutionize the cinematic experience with its upcoming presentation of ‘Willy Wonka & The Chocolate Factory’ as part of a multi-picture deal with Warner Bros.
Cosm Unveils ‘Willy Wonka & The Chocolate Factory’ as Next Shared Reality Film
EXCLUSIVE: Cosm, the innovative entertainment company that combines classic planetarium experiences with cutting-edge immersive technology, is set to launch Willy Wonka & The Chocolate Factory as its second “shared reality” presentation, following a multi-picture deal with Warner Bros.
Screening Details
Screenings of the iconic 1971 film starring Gene Hackman will commence on November 21. This follows Cosm’s successful June release of The Matrix in celebration of its 25th anniversary, which has recently been extended through August.
What is Shared Reality?
Unlike traditional VR and AR, shared reality does not require headsets. Instead, it utilizes Cosm’s proprietary technology, featuring an 87-foot diameter 12k+ LED dome and full-dome filmmaking capabilities, to present films like Willy Wonka in their classic format while the surrounding environment transforms with dynamic visuals and engaging effects.
A Multisensory Experience
According to the company, “The newest cinematic Shared Reality experience will transport long-time fans and families into the wonder of the renowned Chocolate Factory, delivering an elevated, multisensory experience that combines immersive storytelling with sweet treat tastings.”
Collaboration and Innovation
Cosm is collaborating with Warner Bros. and creative firms Little Cinema and MakeMake on this exciting series. Alexis Scalice, Cosm’s VP of Business Development and Entertainment, describes the upcoming Willy Wonka presentation as “an exciting evolution in cinematic family entertainment, blending nostalgia, innovation, and immersion to create a fan experience like no other.”
Company Background
Founded by entrepreneur Jeb Terry, a former Fox executive and NFL player, Cosm integrates companies like Evans & Sutherland, a leader in planetarium technology, and tech firms LiveLikeVR and C360. The company opened venues in Los Angeles and Dallas in 2024, with plans for additional locations in Atlanta, Detroit, and Cleveland.
See More ...
Investment and Future Plans
In Spring 2024, Cosm raised $250 million from existing and new investors, including several professional sports team owners. This funding aims to enhance its programming, which primarily features live sports on its domed screens.
Warner Bros. Excitement
Jeff Goldstein, President of Warner Bros. Pictures Global Distribution, expressed enthusiasm about working with Cosm for this unique presentation, stating, “Audiences truly embraced this unique sight and sound experience, so it was an easy ‘yes’ when the opportunity arose to delve into the extensive Warner catalog and give Willy Wonka & the Chocolate Factory the Cosm treatment.”
Creative Vision
Little Cinema founder Jay Rinsky emphasized the film’s significance, noting, “Willy Wonka has been a creative tentpole for us, shaping our upbringing and expanding our imagination.” MakeMake Creative Director Bruno Ribeiro highlighted the challenge of transforming a flat movie into a 3D immersive experience, while Kirk Shintani focused on expanding the world of Wonka while honoring its classic roots.
Conclusion
As audiences seek new experiences beyond home streaming, Cosm aims to redefine the moviegoing experience with innovative presentations like Willy Wonka, promising to captivate and engage viewers in unprecedented ways.
